Search + AI discovery readiness
A local business should be available to the systems people use to find one.
Ready for Discovery finds and fixes preventable problems that make it harder for search and AI systems to access, understand, and consider a local business.
The work covers the website and the wider online business footprint. Public information is made accessible, accurate, consistent, and properly submitted. The systems decide what happens next.
Owner, Ready for Discovery
Gary Mason, owner
Forty-one years with the Navy. Twenty on active duty, twenty-one more as a civilian.
I came up in the advanced electronics field, on weapons direction systems, where “close enough” isn’t a category. I retired from active duty as a Chief Petty Officer in 1999 and spent the next twenty-one years on the civilian side of radar acquisition, finishing as a GS-15 running nine programs from development through sustainment, and better than nine hundred radars installed across the fleet. Part of that job was standing in front of admirals and senior Navy officials and being able to prove whatever I had just told them.
That’s the habit I brought to this work: check it, write down what you found, change it, then verify the change held. And be ready to show the work to anyone who asks.
I retired at the end of 2020, started acting at sixty, and joined SAG-AFTRA. Acting also put me in the gig economy, alongside a lot of small businesses. Photographers, studios, one-person operations. People who are very good at the thing they sell and have nothing left over for the machinery that decides whether anyone can find them.
That machinery breaks quietly. A link in your own menu returning an error. A sitemap that was never submitted while most of the site remained outside Google’s index. Hundreds of photographs with no description attached to them. Two Google listings for one business, with reviews split between them. Legitimate invoices landing in spam because the sending setup failed authentication. Nothing warns you. The business simply becomes harder for search and AI systems to find, understand, and consider.
Ready for Discovery does one thing. I find what’s broken, missing, contradictory, or never submitted in how your business shows up online, and I fix it.
What I won’t do is tell you where you’ll rank or how many people will call. Nobody can tell you that honestly. What I will tell you is exactly what was wrong, exactly what I changed, and how to check it yourself.
I work out of the Charleston, South Carolina area.
One real engagement
What was true at the start
These are findings, not performance results. They describe the condition of one business’s website and domain before the work was completed.
- 13
- dead URLs accumulated as pages were renamed or removed
- 47 / 3
- impressions and clicks going to one of those error pages
- 4 of 28
- site pages present in Google’s index at the initial check
- 329
- images without a usable description
- 9
- reviews on an incomplete Google Business Profile at the initial check
Work performed: the Google Business Profile was completed as part of the engagement.
Separate operational finding: the domain had no SPF record. Invoices were also reaching spam because of a different email-authentication alignment problem. Both were real; they were not the same problem.
The defined scope
Website plus online footprint
The audit looks for broken, missing, contradictory, and unsubmitted information. Fix work is agreed from the findings, not sold as a generic package.
Website integrity
Navigation, dead URLs, crawl access, sitemaps, indexing eligibility, page titles, descriptions, headings, internal links, and exposed working files.
Public footprint
Google Business Profile, duplicated or unclaimed listings, business identity, services, locations, review systems, and contradictions between public sources.
Adjacent domain checks
SPF, DKIM, and DMARC are checked because a domain can look correct while legitimate mail fails. Email delivery is reported separately from discovery readiness.
Not promised
No ranking, traffic, inquiry, booking, or AI-recommendation number. Delivery is judged by whether the agreed work is correct, live, and submitted.
Limited by design
Access is scoped to the work
I ask for the least-permissive role that allows the agreed work and keep it only as long as needed. Ownership and unrelated parts of the business stay with the client.
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01
The working access is delegated.
Depending on scope, that can include temporary website or hosting access, Google Search Console as a Full user, and Google Analytics at the property level as a Viewer. Analytics Editor access is requested only when a specific configuration change has been agreed.
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02
Ownership stays with the client.
I ask for Manager access to a Google Business Profile, never Owner. Search Console, Analytics, the domain, and the website remain in the client’s accounts.
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03
Private communications and money stay private.
No Google Workspace super-admin role, mailbox access, or payment, banking, and invoicing credentials. I provide instructions or work with the owner present.
Every account remains the client’s. Access is delegated, limited, and revocable.
Direct contact
If I contacted you about a specific problem, reply to that message.
For anything else, email gary@readyfordiscovery.com.