Website, Google profile, and public-footprint audit

Local SEO audit for small businesses. Know what to fix first.

For $450, Ready for Discovery gives you a documented, prioritized repair plan for your website, Google Business Profile, public listings, and domain setup.

The report is yours. Check the evidence, use it yourself, hand it to the person already updating your site, or ask me to quote the repairs separately.

Limited introductory offer: $250. The scope and report standard are the same.

One completed no-charge pilot began with 13 dead URLs and only 4 of 28 pages present in Google's index. Those are documented starting conditions, not ranking or performance results. Read the Kendall Dean Media case study.

A story about being found

A beautiful place can still be hard to find.

Imagine you own a beautiful wedding venue on a quiet country road at the end of a long, winding driveway.

The place is exactly what a couple's looking for. The grounds are beautiful. The reviews are good. Once people arrive, they can clearly see how special it is.

But the sign at the highway is missing. Google Maps points to an old entrance. At the fork, one sign still shows the previous business name. The front gate looks closed, and the doorbell doesn't work.

Standing inside the venue, everything appears fine. The property itself isn't the problem.

But people who don't already know the way may drive past it, arrive at the wrong place, or give up and choose somewhere easier to reach.

Your online presence works the same way.

A prospective customer begins somewhere outside your business. They search Google, look at Maps, visit a directory, ask an AI service, or follow a link. Each step is another sign along the road. Your website isn't the entire journey: it's the destination those signs are supposed to lead toward.

Ready for Discovery travels that road as a stranger would. We check whether the signs are present, if they all agree, if they even point to the right place, and whether the front doorbell works when someone arrives.

For $450, you receive a documented inspection of that entire route. We show you what's working, where the trail breaks, the evidence behind each finding, and what should be repaired first. You can take that plan to your existing website provider, complete the work yourself, or ask us to quote the repairs separately.

We can't promise that every person who reaches the property will choose it.

We can show you which signs you control are missing, wrong, or pointing somewhere else.

A fixed price for the diagnosis

Know what needs repair before paying to repair it.

Sign and pay for proposed Ready for Discovery repair work within 30 calendar days after audit delivery, and the audit fee you paid is credited once toward that work.

The audit produces a verified, prioritized repair plan. It doesn't authorize or include changes to the website, domain, profiles, listings, or accounts.

Compare the four ways to start

Scroll the table sideways to compare all four columns.

Starting pointPriceWhat you receiveNext step
Free Website Entry CheckFreeAutomated check of a homepage and up to ten same-site links.Run the check
Website Mini-Audit$79Human review of one public customer route; 2–3 page PDF within 24 hours after payment.Order the Mini-Audit
Introductory full audit$250Complete audit and repair plan. Same scope and report standard as the $450 audit; limited introductory availability.Review the full audit
Standard full audit$450Complete audit and repair plan across the website, public footprint, and relevant domain setup.Review the full audit
Standard audit
$450
Introductory offer
$250Limited introductory availability. The scope and deliverables are the same.
Audit credit
If you hire Ready for Discovery to complete the repairs within 30 calendar days after audit delivery, the audit fee you paid is credited once toward that work.
Expected delivery
Within 10 business days after the agreement is signed, payment is received, required access works, and requested information is supplied.

Repairs are optional and priced separately after the audit establishes the actual work. The credit is subject to the limits in the signed agreement.

You keep the report and choose who acts on it. This service is for small businesses that want an owner-side diagnosis, not an enterprise SEO program or an ongoing ranking campaign.

Requesting a full audit doesn't charge you. If the scope fits, I'll send the agreement and an invoice through Mercury before work starts. See how report errors are handled.

Request an audit

One real engagement

The kinds of broken signs we find

These are findings, not performance results. They describe the condition of one business’s website and domain before the work was completed.

13
dead URLs accumulated as pages were renamed or removed
47 / 3
impressions and clicks going to one of those error pages
4 of 28
site pages present in Google’s index at the initial check
329
images without a usable description
9
reviews on an incomplete Google Business Profile at the initial check

Work performed: the Google Business Profile was completed as part of the engagement.

Separate operational finding: the domain had no SPF record. Invoices were also reaching spam because of a different email-authentication alignment problem. Both were real; they weren't the same problem.

Later verified state: Search Console reported 28 indexed URLs, the current sitemap was successful with 30 discovered pages, and a fresh crawl fetched all 30 without a dead, blocked, or failed page. These are verified technical states, not traffic or sales results. Read the dated evidence and its limits.

One disclosed pilot

What the business owner said after the work

“Gary took my small business photography website to the next level. … He was committed to getting it right, and it showed in the final result.”

Kendall MacCauley, Kendall Dean Media
Kendall is a family member of Ready for Discovery's founder. Her audit was a no-charge pilot. Quoted with permission from her public Google review.

The defined scope

Website plus online footprint

The audit looks for broken, missing, contradictory, and unsubmitted information. Fix work is agreed from the findings, not sold as a generic package.

A

Website integrity

Navigation, dead URLs, crawl access, sitemaps, indexing eligibility, page titles, descriptions, headings, internal links, and exposed working files.

B

Public footprint

Google Business Profile, duplicated or unclaimed listings, business identity, services, locations, review systems, and contradictions between public sources.

C

Adjacent domain checks

SPF, DKIM, and DMARC are checked because a domain can look correct while legitimate mail fails. Email delivery is reported separately from discovery readiness.

Not promised

No ranking, traffic, inquiry, booking, or AI-recommendation number. The audit is judged by whether its findings are supported, its limitations are clear, and its priorities are useful.

Three ways to start

Choose the depth you need.

Start with the free automated check, add human judgment with the $79 Mini-Audit, or request the complete audit. The other pages explain the evidence and limits for specific parts of the work.

Gary Mason in a blue sweater and white shirt against a gray background
Gary Mason
Owner, Ready for Discovery
View my LinkedIn profile

Gary Mason, owner

Check it. Record it. Prove it.

Forty-one years with the Navy. Twenty on active duty, twenty-one more as a civilian.

I came up in the advanced electronics field, on weapons direction systems, where “close enough” isn’t a category. I retired from active duty as a Chief Petty Officer in 1999 and spent the next twenty-one years on the civilian side of radar acquisition, finishing as a GS-15 running nine programs from development through sustainment, and better than nine hundred radars installed across the fleet. Part of that job was standing in front of admirals and senior Navy officials and being able to prove whatever I had just told them.

That’s the habit I brought to this work: check it, write down what you found, change it, then verify the change held. And be ready to show the work to anyone who asks.

I retired at the end of 2020, started acting at sixty, and joined SAG-AFTRA. Acting also put me in the gig economy, alongside a lot of small businesses. Photographers, studios, one-person operations. People who are very good at the thing they sell and have nothing left over for the systems that influence whether the business can be found.

That machinery breaks quietly. A link in your own menu returning an error. A sitemap that was never submitted while most of the site remained outside Google’s index. Hundreds of photographs with no description attached to them. Two Google listings for one business, with reviews split between them. Legitimate invoices landing in spam because the sending setup failed authentication. Nothing warns you.

Ready for Discovery finds what's broken, missing, contradictory, or never submitted in how your business shows up online. The audit tells you exactly what's wrong and what should happen next. If you want me to make the repairs, that work is scoped and priced separately.

I work remotely with businesses nationwide. In-person consultations are available by arrangement in the Charleston, South Carolina area.

Limited by design

Access is scoped to the work

I ask for the least-permissive role that allows the agreed work and keep it only as long as needed. Ownership and unrelated parts of the business stay with the client.

  1. 01

    The working access is delegated.

    Depending on scope, that can include temporary website or hosting access, Google Search Console as a Full user, and Google Analytics at the property level as a Viewer. Analytics Editor access is requested only when a specific configuration change has been agreed.

  2. 02

    Ownership stays with the client.

    I ask for Manager access to a Google Business Profile, never Owner. Search Console, Analytics, the domain, and the website remain in the client’s accounts.

  3. 03

    Private communications and money stay private.

    No Google Workspace super-admin role, mailbox access, or payment, banking, and invoicing credentials. I provide instructions or work with the owner present.

Every account remains the client’s. Access is delegated, limited, and revocable.

Direct contact

Request an audit.

Send a full-audit request with your name, email and public homepage URL. I'll confirm whether the standard scope fits before requesting account access. If I contacted you about a specific problem, reply to that message.